Posts Tagged social media
Marie Claire is the latest big brand to get caught up in what can only be called a social media quagmire. This time around, it wasn’t the lack of a social media presence that fanned the flames of the online backlash. It was the fact that Marie Claire does have an online presence and could see the backlash first hand and they still refuse to take any ownership of what an employee posted on the magazine’s website, which now has many calling for a boycott of the fashion mag.
Two days ago Maura Kelly, a regular blogger at Marie Claire, wrote a blog post about the new CBS show “Mike and Molly.” This was no TV review—the blog was titled “Should ‘Fatties’ Get a Room? (Even on TV?).” That’s pretty rough from the start but the blogger goes even further saying
A friend asked me the other day why companies get involved in social media. After posing her question, she proceeded to answer it herself. “So they can do more advertising and stuff, right?” Wrong. There may be some companies out there that just use social media to further flood the market with their current ad campaign, but there is so much more to social media. And the companies that are truly successful at social media understand that it is so much more.
One of the most basic functions of social media is to help businesses monitor their name, brand, and products as they’re discussed in the online world. This is a crucial point that many businesses overlook. There will always be conversations online and in real life about people, places and things and there is nothing anyone can do to stop it. But a business can monitor and listen to those conversations and in some cases join in on the conversation. This is particularly important when it comes to negative comments about a company’s product or service. Often a scorned customer can be appeased with a simple acknowledgment of the problem and an apology. People want to be heard and they want people to care about what they have to say. If they don’t feel like they’re being taken seriously, a problem that often times could be quickly and easily resolved, gets blown entirely out of proportion. Look at the apple iphone fiasco. The antenna issue could be easily resolved with bumpers to fix the reception. Had apple immediately acknowledged the reception issue, apologized and said “We’re looking into it,” maybe they wouldn’t be facing a class-action lawsuit. Instead, Steve Jobs chose to deny, deny, deny and they’re in much hotter water because of it.
Today marks the first annual celebration of social media. Earlier this month, Mashable announced the creation of the first annual Social Media Day to honor all things social media. Social media is constantly evolving but one thing is for sure, it has a tremendous impact on our daily lives which only increases as the different media progress. If you would like to get involved and celebrate Social Media Day, head on over to Smday.com and join in. You can find Flickr photos, tweets, and Facebook comments celebrating social media. You can even join in by going to one of the 600+ Social Media Day Meetups worldwide.
And in honor of Social Media Day, take the leap and join one of the many social media services out there. Facebook and Twitter are two of the most popular services that will almost always help move you and your business forward. Already involved on Facebook or Twitter? Consider setting up a Flickr account or a YouTube channel. At the very least, every business needs a blog. There are a number of other social media tools out there so give it a try. And if you’re afraid to dive head first without a life jacket, give us a call. Our social media team can walk you through the entire process. So take the time to celebrate the revolution of media becoming social and happy Social Media Day.
Social media in its simplest form is any medium which promotes debate, discussion, or the exchange of information within its community. One form of social media is social networking but it’s not limited to the number of friends you have on MySpace. Gathering at the water cooler after lunch is a form of social networking as is attending a chamber luncheon. Social networking has and will always be the lifeline of business. Whether you sell products or services, your bottom line is always directly affected by the number of people you can connect with to make the sale. And you connect with those people through social media.
Social media is constantly changing. With the inception of Web 2.0, businesses and customers can finally cut out the middle man and communicate directly with one another. That doesn’t mean that older forms of social media are obsolete. It means that the way we connect with one another is expanding exponentially. This expansion leads to more and better forms of communication every day. And improved communication leads to a higher bottom line for your business.
So give social networking a try. Sign up for Twitter or Facebook so you connect directly with your customers. If social networking doesn’t sound like your thing, don’t forget there are other forms of social media. Set up a blog to share your knowledge and insights and to build your credibility as a business. Post photos to websites like Flickr or Photobucket to allow your customers a better view of what exactly it is you do. Use websites like Digg or iGoogle to keep up to date and in the know on what your customers are saying.
It doesn’t matter which form of social media you use. The important thing is to embrace these new avenues and to connect with your customers. Don’t shy away from them simply because they’re unfamiliar and not a part of your tried-and-true business model. If you’re not sure which medium is best for you, experiment! Nearly all of these tools could be useful to your business in one way or another. If you’re having trouble, find any one of a number of consultants that can help you navigate the world of social media. No matter how you do it, join in and enjoy the rewards of connecting with your customers.
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