Posts Tagged non-profits
Organize a Structure
The most important part of making your website effective: a strong, flexible organization. Start by writing an outline of your business, products and services. How do you categorize your services?
Know Your Audience
What are you communicating to whom? It will help you plan for what each audience type is expecting. People appreciate being spoken to in their own context.
Plan your Content
Now that you have your structure in place and your audience organized, re-examine how well they fit together. Do your clients use the same terms that you do for you products?
If you must use industry jargon, provide a friendly and ever-present glossary. It is best to avoid it, however.
Call to Action
What do you want your audience/clients to do after they look at your products or review your services? Do not rely on the “Contact Us” to drive more clients to your doorstep. Tell them what you want them to do and provide them multiple ways of doing it immediately – email, phone number, chat, survey, etc are all good tools to keep the conversation with your prospects moving forward.
The content on your website should be focused on your business. If you would like to include photos of you at the latest body building competition, setup a separate site and link to it – but keep them separate!
One of the most common items overlooked on a website is basic contact information. I recommend putting it on every page.
Plan for Accessibility
Make it a point to consider accessibility issues with your website. Read through http://www.section508.gov to understand how to make your website friendly to alternative reading devices and those with disabilities. Although the Section 508 standard is not a required for private businesses, it is a good guideline to follow.
What is going on in your industry? In your business? Look into RSS feeds and blogs as ways to help you keep your content fresh. This will help with search engine placement but also a) communicate to your clients that you are paying attention to your industry and b) help establish your expertise in the field.
Can you show your product in action? Provide a video testimonial from one of your current clients? You’re your clients on a video tour of your facility? Done well, video and audio can provide an additional layer of content and familiarity that modern consumers appreciate.
Non-profits, politicians, schools, and community organizations can look across a broad range of opportunities to help with fund raising efforts online. Consider the following:
Sales percentage programs are offered by dozens of businesses. From restuarants to outdoor gear outfitters offer fundraising opportunities. Promote these programs with updates on your website with specific information on previous successes, intiative dates and times, organized trips and positive feedback on the sponsoring organization’s products and services. Consider creating a mini-site that specifically promotes these programs.
Direct donation can be an effective way to get the greatest support from a diverse group. The most common barrier to entry for direct online donation is the cost to configure merchant accounts, security and implementation. However, there are dozens of methods for implementing immediate transaction tools with little cost or technical skill. Services like ChipIn can help get you started immediately.
Promoting your events online is crucial. Event-based fund raising efforts are popular and usually a great exchange of value. Develop supporting tools to promote events and faciliate participation. This can also relate to asking for voluteers or service donations. Many opportunities are missed in event promotion online. Consider online RSVP and more information requests. Open, transparent approaches will help you clarify cost, benefit, attire, location, date, previous successes which will increase comfort and participation.
Fund raising is a vital part to many organizations’ survival. Be diverse in your efforts and recognize your website is a 24-hour/day source of information. If your plan does not include raising funds online then promote that you do accept donations, how those donations will be used and recognize past benefactors for their generosity.