For some, email marketing is a golden opportunity to reach numerous customers, increase brand recognition and cross-sell many different things. However, for others, email marketing is a bear; they get less than desirable results and have no idea how to improve their reach. My aim is to expose some simple guidelines to improve your email marketing campaigns. Even though some may seem obvious, many of these tips are often overlooked, resulting in email newsletters that simply don’t get the job done.

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