Marie Claire is the latest big brand to get caught up in what can only be called a social media quagmire. This time around, it wasn’t the lack of a social media presence that fanned the flames of the online backlash. It was the fact that Marie Claire does have an online presence and could see the backlash first hand and they still refuse to take any ownership of what an employee posted on the magazine’s website, which now has many calling for a boycott of the fashion mag.
Two days ago Maura Kelly, a regular blogger at Marie Claire, wrote a blog post about the new CBS show “Mike and Molly.” This was no TV review—the blog was titled “Should ‘Fatties’ Get a Room? (Even on TV?).” That’s pretty rough from the start but the blogger goes even further saying