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	<lastBuildDate>Mon, 13 Jun 2011 20:31:43 +0000</lastBuildDate>
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		<title>Quick Tip: Fluid Width Images</title>
		<link>http://www.trustyourtechnologist.com/index.php/2011/06/13/quick-tip-fluid-width-images/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2011/06/13/quick-tip-fluid-width-images/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 20:31:43 +0000</pubDate>
		<dc:creator>Damon</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[General Knowledge]]></category>
		<category><![CDATA[Solutions]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=697</guid>
		<description><![CDATA[Today I&#8217;m sharing a quick tip: fluid width images. I&#8217;ve been working on a mobile website which requires me to make the site practical and functional across a myriad of devices and their corresponding screen sizes. Usually, this isn&#8217;t much of a problem if it&#8217;s just text and background colors, because you can just leave [...]]]></description>
			<content:encoded><![CDATA[<p>Today I&#8217;m sharing a quick tip: fluid width images.</p>
<p></p>
<p>I&#8217;ve been working on a mobile website which requires me to make the site practical and functional across a myriad of devices and their corresponding screen sizes. Usually, this isn&#8217;t much of a problem if it&#8217;s just text and background colors, because you can just leave the &#8220;width&#8221; attribute off of your element to have the text &amp; colors fill the screen.</p>
<p>
<span id="more-697"></span></p>
<p>However, for this particular project, it requires the use of large, high quality images to be used as background images. This presents a problem the &#8220;background&#8221; CSS attribute will not expand or contract based on screen size; instead, it will go by the image size, taking up as much space as the image dimensions. The workaround is the following:</p>
<ul>
<li>Add this line to your CSS:  img { max-width: 100% }</li>
<li>In your HTML, add the image inside the containing div, making sure to NOT specify width and height in the img tag.</li>
<li>In the  CSS, add &#8220;position:absolute&#8221; to that image. In the containing div&#8217;s CSS, add &#8220;position:relative&#8221;</li>
<li>It might also be beneficial to add &#8220;top:0&#8243; and &#8220;left:0&#8243; to the image CSS, to place it in the top left of the containing div.</li>
</ul>
<p>What this does is two-fold. It allows you to place an image as the background of a div AND allows it to expand or contract in size based on the screen size. Heres the full code:</p>
<p></p>
<p><strong>HTML</strong></p>
<p><code><br />
&lt;div id="container"&gt;<br />
   &lt;img src="images/bg.jpg" alt="" /&gt;<br />
&lt;/div&gt;<br />
</code></p>
<p><strong>CSS</strong></p>
<p><code><br />
    img { max-width:100% }    </p>
<p>    #container { position:relative }</p>
<p>    #container img {<br />
        position:absolute;<br />
        top:0; left:0;<br />
    }<br />
</code></p>
<p><strong><a href="http://trustyourtechnologist.com/demos/fi/index.html">See a demo of this technique here.</a></strong></p>
<p>Two important things to remember when using this:</p>
<ul>
<li>You&#8217;ve got to make the image as large as the biggest &#8220;version&#8221; of your site. So if the maximum width of your site is 1000px and you want the image to expand across all of it, the image must be 1000px.</li>
<li>Therefore, if you have a 1000px image, but are displaying the site on a smartphone, it&#8217;s still going to download that 1000px image; so be careful of image size. Make sure to optimize as much as possible.</li>
</ul>
<p>I found the max-width technique from Ethan Marcotte&#8217;s books and articles, <a href="http://www.alistapart.com/articles/fluid-images/" target="_blank">like this one</a>. Let me know in the comments if this helps or you have any better solutions!</p>
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		<item>
		<title>Rising Mobile Technology in 2011</title>
		<link>http://www.trustyourtechnologist.com/index.php/2011/01/27/rising-mobile-technology-in-2011/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2011/01/27/rising-mobile-technology-in-2011/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 15:12:00 +0000</pubDate>
		<dc:creator>Tommy</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[jQuery]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=676</guid>
		<description><![CDATA[With the New Year off and running, the outlook of the web market is beginning to shape itself. More and more companies are creating mobile web sites and the need for a mobile site is becoming required. This is due to the number of smartphones in the market, a number that will continue to rise this year and is projected to overtake feature phone sales by the third quarter of 2011.]]></description>
			<content:encoded><![CDATA[<p>With the New Year off and running, the outlook of the web market is beginning to shape itself.  More and more companies are creating mobile web sites and the need for a mobile site is becoming required.  This is due to the number of smartphones in the market, a number that will continue to rise this year and is projected to overtake feature phone sales by the <a href="http://appmodo.com/16277/smartphone-devices-projected-to-take-over-mobile-market-by-2011/" target="_blank">third quarter of 2011</a>.  During the president’s State of the Union address, president Obama spoke of the mobile market’s growth and stated:</p>
<blockquote><p>&#8220;This isn&#8217;t about faster Internet or fewer dropped calls. It&#8217;s about connecting every part of America to the digital age.&#8221;</p></blockquote>
<p><span id="more-676"></span><a rel="attachment wp-att-677" href="http://www.trustyourtechnologist.com/index.php/2011/01/27/rising-mobile-technology-in-2011/us-smartphone-growth-300x208/"><img class="size-full wp-image-677 alignnone" src="http://www.trustyourtechnologist.com/wp-content/uploads/2011/01/us-smartphone-growth-300x208.png" alt="" width="300" height="208" /></a></p>
<p><a rel="attachment wp-att-677" href="http://www.trustyourtechnologist.com/index.php/2011/01/27/rising-mobile-technology-in-2011/us-smartphone-growth-300x208/"></a>2011 will be a year of intensifying the mobile market by bringing faster, more reliable web connections and easier, more streamlined web development tools.  Wireless companies are hard at work bringing the <a href="http://www.pcmag.com/article2/0,2817,2376651,00.asp" target="_blank">next generation of mobile web</a>; such as, T-Moile’s HSPA+ network, Sprint’s WiMax network, MetroPCS’s LTE network, and Verizon bringing 4G networks to 30 markets.  With greater speeds, more people will utilize mobile websites which is why the company behind jQuery has developed a touch optimized web framework.</p>
<p><a rel="attachment wp-att-678" href="http://www.trustyourtechnologist.com/index.php/2011/01/27/rising-mobile-technology-in-2011/5167356337_fe443c9b9b/"><img class="size-medium wp-image-678 alignnone" src="http://www.trustyourtechnologist.com/wp-content/uploads/2011/01/5167356337_fe443c9b9b-223x300.jpg" alt="" width="223" height="300" /></a></p>
<p>The framework jQuery Mobile has been in testing phases of its full release and is currently in version 1.0 Alpha 2 since November 2010.  The final release is scheduled for early this year, as<a href="http://jquerymobile.com/2010/11/jquery-mobile-alpha-2-released/" target="_blank"> early as this month</a>.  This framework will make it easier to build a mobile website that utilizes the strengths of a touch screen interface.  With the first month of the New Year about over, the digital age is beginning to grow and soon it will truly be a defining moment.</p>
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		<item>
		<title>Social Media Lessons from Marie Claire and Fatty-Gate 2010</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/10/27/social-media-lessons-from-marie-claire-and-fatty-gate-2010/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/10/27/social-media-lessons-from-marie-claire-and-fatty-gate-2010/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 16:06:59 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Marie Claire]]></category>
		<category><![CDATA[Maura Kelly]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=647</guid>
		<description><![CDATA[Marie Claire is the latest big brand to get caught up in what can only be called a social media quagmire. This time around, it wasn’t the lack of a social media presence that fanned the flames of the online backlash. It was the fact that Marie Claire does have an online presence and could [...]]]></description>
			<content:encoded><![CDATA[<p>Marie Claire is the latest big brand to get caught up in what can only be called a social media quagmire. This time around, it wasn’t the lack of a social media presence that fanned the flames of the online backlash. It was the fact that Marie Claire <em>does</em> have an <a href="http://www.marieclaire.com/">online presence</a> and could see the backlash first hand and they still refuse to take any ownership of what an employee posted on the magazine’s website, which now has many calling for a boycott of the fashion mag.</p>
<p>Two days ago Maura Kelly, a regular blogger at Marie Claire, wrote a blog post about the new CBS show “Mike and Molly.” This was no TV review—the blog was titled “Should ‘Fatties’ Get a Room? (Even on TV?).” That’s pretty rough from the start but the blogger goes even further saying</p>
<p><span id="more-647"></span></p>
<blockquote><p>“So anyway, yes, I think I&#8217;d be grossed out if I had to watch two characters with rolls and rolls of fat kissing each other &#8230; because I&#8217;d be grossed out if I had to watch them doing anything. To be brutally honest, even in real life, I find it aesthetically displeasing to watch a very, very fat person simply walk across a room…”</p></blockquote>
<p>That’s about enough. There are plenty more quotes that could be pulled but I’m not arguing that this post was despicable and should never have seen the light of a computer monitor. I think the <a href="http://www.marieclaire.com/sex-love/dating-blog/overweight-couples-on-television#comments">nearly 1000 comments</a> on the post do that just fine. What I find interesting is what Marie Claire is doing (or more importantly not doing) as a result.</p>
<p>This blog was published on the Marie Claire website. One of their regular bloggers has just jumped off the deep end and brought Marie Claire down with her. There is an outpouring of former Marie Claire fans and subscribers calling for boycotts. <a href="http://www.facebook.com/MarieClaire">Their Facebook page</a> is overrun with women who claim they are canceling their subscriptions and furthermore, will not support any affiliates of Marie Claire or their advertisers/sponsors. Ouch! That’s a pretty big threat from a lot of unhappy women. The next logical step would be for someone to issue some sort of formal apology acknowledging that the article could have been considered hurtful to some and it is being investigated internally or something along those lines to appease the angry mob. Instead, Marie Claire gave its fans/readers crickets. A full 24 hours into the storm, Marie Claire was silent. There were no posts on Facebook, no tweets, nothing on the website—that is of course aside from the completely unaware and unrelated topics that continued to populate their news feeds.</p>
<p>To her credit, Maura did eventually offer an apology on the blog late yesterday afternoon although many readers felt she was not taking responsibility for her actions. But at least she apologized. And judging by the fact her personal Facebook page has been pulled and her once thriving twitter feed is now silent, I don’t think she had much of a choice in the matter.</p>
<p>Finally, Marie Claire acknowledged the debacle yesterday evening on <a href="http://www.twitter.com/MarieClaire">Twitter</a> with the following tweet and a similar update on Facebook:</p>
<p><a rel="attachment wp-att-648" href="http://www.trustyourtechnologist.com/index.php/2010/10/27/social-media-lessons-from-marie-claire-and-fatty-gate-2010/mc-tweet/"><img class="aligncenter size-full wp-image-648" title="Marie Claire tweet" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/10/mc-tweet.png" alt="" width="438" height="208" /></a></p>
<p>The problem with this, in my opinion, is that Marie Claire is taking no responsibility for their employee’s actions. Maura Kelly made these comments in a Marie Claire forum, not her personal website or some other media outlet. She is on Marie Claire payroll. Some editor in the bowels of Marie Claire’s office had to actually approve this content and think to themselves “yes, this is what Marie Claire readers want!”</p>
<p>Typically when these sorts of stories make the news with a backlash against a brand or company’s lack of response, it’s because they don’t have the channels in place. The infamous Dell fiasco from years ago became infamous because Dell had no social media presence at the time so there was no one to hear the cries of their customers and offer a response. But Marie Claire already has a social media presence online. When the comments first started brewing on Maura’s blog post, Marie Claire was still tweeting and updating Facebook on other articles and goings-on that were being sandwiched by the backlash. One commenter on Marie Claire’s Facebook page posed the question “So Marie Claire, should we take your lack of an apology as a silent approval of the article? Dehumanizing women is okay as long as their fat?”</p>
<p>Some have asked if Marie Claire knew exactly what they were doing and this was all some sort of PR stunt. But I can’t imagine that the editors would have been on board with such a stunt that would jeopardize a number of subscriptions and potential/current advertisers. I can’t see how this stunt would be beneficial to Marie Claire’s bottom line. Which begs the question, why aren’t they acting on it? Their website still highlights the blog post with no signs of any comments from the company and their social media profiles accept no responsibility for the article whatsoever. They acknowledge it only to pass the blame on to the blogger admitting that she has apologized. I just don’t understand how no one from Marie Claire feels that the company should be doing damage control. Their lack of action is causing more damage than the article did in the first place.</p>
<p>So what’s the lesson for other business owners out there? Just having a social media presence isn’t enough. You must have a plan. You must be aware and know when and how to react. You must acknowledge customer service and PR issues because doing nothing only exacerbates the problem. You must be willing to admit fault, learn from those mistakes and move on. Because tweeting like nothing happened is actually worse than not tweeting at all.</p>
<p>So what do you think? Should Marie Claire step up and apologize on behalf of the company or continue passing the blame onto the blogger?</p>
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		<title>Facebook&#8217;s Latest Privacy Blunder</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/10/18/facebooks-latest-privacy-blunder/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/10/18/facebooks-latest-privacy-blunder/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 22:47:28 +0000</pubDate>
		<dc:creator>Damon</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=639</guid>
		<description><![CDATA[It seems like every time we turn around, we hear about another hole in Facebook&#8217;s security that is potentially threatening to your privacy. Today we learned about a new privacy concern that can allow certain people to gain access to your User ID. Who has access and what does it mean for your overall profile [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.trustyourtechnologist.com/wp-content/uploads/2010/10/facebook.jpg"><img class="alignnone size-full wp-image-640" title="facebook" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/10/facebook.jpg" alt="" width="600" height="295" /></a></p>
<p>It seems like every time we turn around, we hear about another hole in Facebook&#8217;s security that is potentially threatening to your privacy. Today we learned about a new privacy concern that can allow certain people to gain access to your User ID. Who has access and what does it mean for your overall profile privacy? Read below to get the scoop.</p>
<h3><span id="more-639"></span>Who Might Get your User ID</h3>
<p>Certain third party applications, including the popular Farmville (which has over 59 million users), Texas Hold &#8216;Em and FrontierVille have all been identified as applications that have been known to send User ID&#8217;s to outside companies, such as advertisers and internet tracking companies. In some cases, these applications are even sending information about user&#8217;s friends to the same companies.</p>
<h3>What It Means to You</h3>
<p>The biggest concern about this latest Facebook privacy problem is the fact that advertisers and the like can gain access to your User ID; thus, they have the ability to read basic information you have listed on your profile &#8211; even if you have privacy on it&#8217;s strictest of settings. Things such as age, pictures, location and other friends are all subject to this exploit if your profile doesn&#8217;t have very tight privacy settings. An unsettling fact is that a company called RapLeaf, Inc. has included these User ID&#8217;s into their own databases &#8211; which they sell to other companies (<a href="http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html" target="_blank">Wall Street Journal</a>).</p>
<p>With that said, probably the worst thing that could happen is that you could be included into an advertisers database, targeting you with ads based on age, gender, location or interests. However, just the thought that such a simple error can reveal data about you is indeed a concern. Since this error has been discovered, Facebook has begun disabling the applications that violate Facebook&#8217;s privacy policy; however, there is not a total fix at the current time.</p>
<h3>What Can You Do?</h3>
<p>It&#8217;s recommended that the best way to limit yourself from these types of privacy breaches would be to not participate in any type of third party application. This is because these applications are not created by Facebook, and have a larger potential of these types of problems because of this fact. You can also ensure that your privacy settings are tightened up to hide data from anyone not included in your friends&#8217; list. There have also been a few new changes introduced to the privacy settings which you can read at this <a href="http://www.pcworld.com/article/197239/" target="_blank">PC World article</a>.</p>
<p><strong>To put it simply: If you don&#8217;t want people to know something about you, don&#8217;t put it online.</strong></p>
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		<title>Essential Tips to Add Realism to Your Designs</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/09/16/essential-tips-to-add-realism-to-your-designs/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/09/16/essential-tips-to-add-realism-to-your-designs/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 13:58:22 +0000</pubDate>
		<dc:creator>Damon</dc:creator>
				<category><![CDATA[General Knowledge]]></category>
		<category><![CDATA[depth]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[effects]]></category>
		<category><![CDATA[realism]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=612</guid>
		<description><![CDATA[As user interfaces get more complex and visitors get more comfortable with the internet, it&#8217;s more important than ever to serve up a great looking design. It&#8217;s not enough to give users content that keeps them coming back &#8212; users expect a great design. After all, the design of your site is what will catch [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/intro-img.jpg" /></p>
<p>As user interfaces get more complex and visitors get more comfortable with the internet, it&rsquo;s more important than ever to serve up a great looking design. It&rsquo;s not enough to give users content that keeps them coming back &mdash; users expect a great design. After all, the design of your site is what will catch their attention at first; with that being said, I believe we&rsquo;re seeing a shift in the way sites are designed. More and more websites are moving from simple, static designs with minimal effects and  basic typography to highly dynamic and meticulously curated designs. By adding a little depth to your designs, you can create subtle changes that have tremendous effects to the overall appearance of your design. Ready to dive in?</p>
<p><span id="more-612"></span></p>
<h2>Shadows</h2>
<p>When using drop shadows, doing it in a subtle way is paramount. If you add too much shadow behind an object, the effect looks overdone and not believable. With too little shadow, there isn&rsquo;t enough contrast and you can&rsquo;t tell that there is a shadow at all. When you find the right balance, a drop shadow can really help the object jump off the page and make it like its above the other objects on the page.<br />
<a href="http://www.carlcartee.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/shadow-carlcartee.jpg" /></a><br />
<span class="desc">Carlcartee uses shadows behind each letter box, make a sort of window blind effect. Not only that, but it uses a nice wood texture in the background to make the site even more realistic.</span></p>
<p><a href="http://www.carlcartee.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/shadow-gregnewman.jpg" /></a><br />
<span class="desc">Greg Newman&rsquo;s site could be used for textures as well, but I wanted to highlight the Date and Comments area of his posts. It uses a light colored background with a rounded edge and shadow, giving it a worn paper feel thats peeling away.</span>
</p>
<p style="-webkit-box-shadow: 5px 5px 2px #555; -moz-box-shadow: 5px 5px 2px #555; -o-box-shadow: 5px 5px 2px #555 box-shadow:5px 5px 2px #555; padding: 5px 5px 5px 15px; background:#ddd;">This is an example using the following code:</p>
<pre>
<code>
-webkit-box-shadow: 5px 5px 2px #555;<br />
-moz-box-shadow: 5px 5px 2px #555;<br />
-o-box-shadow: 5px 5px 2px #555<br />
box-shadow: 5px 5px 2px #555;<br />
padding: 5px 5px 5px 15px;
</code>
</pre>
<h2>Overlapping</h2>
<p>While this might seem pretty elementary, it&rsquo;s not all that common that you see this done on websites.  Maybe it&rsquo;s because a designer thinks that by covering up one element with another, content might be hidden? I&rsquo;m not exactly sure, but I really would like to see more of this effect done. It&rsquo;s so simple, but it creates such a great visual cue.<br />
<a href="http://www.builtbybuffalo.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/overlap-buffalo.jpg" /></a><br />
<span class="desc">I love Buffalo&rsquo;s image rotator here. What I love more is they go outside the box (literally) with their images. It really makes the content stand out and grabs your attention.</span></p>
<p><a href="http://www.barleysgville.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/overlap-barleys.jpg" /></a><br />
<span class="desc">Although I&rsquo;m not a drinker, it&rsquo;s hard to deny that Barleys header stands out from the crowd. If the different logos don&rsquo;t steal your attention, the huge logo and outside the box style will.</span>
</p>
<p>Overlapping involves use of positioning and z&ndash;index, which I won&rsquo;t cover here. However, have a look at <a href="http://css-tricks.com/video-screencasts/40-how-z-index-works/"  target="_blank">some</a> <a href="http://www.smashingmagazine.com/2009/09/15/the-z-index-css-property-a-comprehensive-look/"  target="_blank">resources</a> and you&rsquo;ll be on your way in no time.</p>
<h2>Depth of Field</h2>
<p>Becoming more common in today&rsquo;s designs is the use of large background images as well as content sliders that display only images. By adding depth of field to these images, you draw focus to one part of the image and blur the rest out. This can create a dramatic effect and draw attention the focused part of the image. Be careful here, because you don&rsquo;t want to draw too much attention to the image and have your content lost as a result.<br />
<a href="http://www.opera.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/depth-opera.jpg" /></a><br />
<span class="desc">The image of the hummingbird used on the Opera site really speaks volumes to their attention to detail. Hummingbirds flap their wings faster than any other bird, and the way it&rsquo;s blurred just adds to the &ldquo;speed&rdquo; paradox Opera tries to convey.</span></p>
<p><a href="http://www.pineapplethief.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/depth-pineapple.jpg" /></a><br />
<span class="desc">If I knew what a guy covered in post&ndash;it notes meant, I&rsquo;d tell you; but I don&rsquo;t. So, I&rsquo;ll just tell you that this large background image is quirky, and focused in all the right places. While it catches your eye and peaks your interest, it doesn&rsquo;t detract from the content.</span>
</p>
<p>You might be able to find the perfect image to use on your site. But, if all else fails, you can take your own! Arm yourself with a bit of <a href="http://www.illustratedphotography.com/basic-photography/aperture-and-depth-field" target="_blank">background</a> <a href="http://www.macworld.com/article/150150/2010/03/depthoffield.html" target="_blank">knowledge</a> and get snapping!</p>
<h2>Textures</h2>
<p>By adding textures to your design, you can quickly create a sense of realism by signaling a users brain to real life items (think brick wall, trees, concrete, paint, etc). By doing so, you are helping to bridge the gap between real life objects and digital renderings, thus attracting the user. Again, you have to be careful here, because this can quickly become overdone if not executed correctly, having an adverse effect on your overall design.<br />
<a href="http://www.goodbytes.be/index.php/blog/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/texture-goodbytes.jpg" /></a><br />
<span class="desc">There isn&rsquo;t much I can say that you can decide on your own about the Good Bytes website. With lots of texture, I want to reach out and touch my screen just to see what it feels like.</span></p>
<p><a href="http://www.antonpeck.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/texture-antonpeck.jpg" /></a><br />
<span class="desc">Anton Peck&rsquo;s site is dark, grungy and really unique. There is such attention to detail and it really shows. I can&rsquo;t tell you anything else &mdash; just enjoy it.</span>
</p>
<p>There are so many places to find awesome textures these days; just have a <a href="http://lostandtaken.com/" target="_blank">look</a> <a href="http://www.bittbox.com/" target="_blank">through</a> <a href="http://webdesignledger.com/freebies/80-fresh-new-textures-for-creating-web-site-backgrounds" target="_blank">these</a> <a href="http://www.texturelovers.com/" target="_blank">sites</a> or do a search&hellip; you&rsquo;re bound to find something!</p>
<h2>1px Lines</h2>
<p>Overused? Maybe. Effective? Absolutely. A &ldquo;1px Line&rdquo; is the use of two 1px lines, one on top of the other with contrasting colors, which makes the line look embossed into whatever it&rsquo;s sitting on top of.  This is much more visually striking than just one flat color, as it gives the line the look like it has a light source on top of it and looks more 3&ndash;D. A variation of this technique can also be used on things like buttons to highlight the edges and make them stand off of the background.<br />
<a href="http://www.ikreativ.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/1px-ikreativ.jpg" /></a><br />
<span class="desc">The iKreativ site is clean, easy on the eyes and uses 1px lines really well. Instead of a solid color border on top of a really sweet texture, they decided to go with the 1px line technique, and I can&rsquo;t say I blame them.</span></p>
<p><a href="http://www.launchlist.net/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/1px-launch.jpg" /></a><br />
<span class="desc">If you haven&rsquo;t seen Launchlist, go now. Please. It&rsquo;s beautiful, useful and witty all at the same time. Enough said.</span>
</p>
<p>Making these types of lines is dirt simple in Photoshop. You simply make a line that is slightly <strong>darker</strong> than the background color, then directly under that, make another that is slightly <strong>lighter</strong> than the background color.</p>
<h2>Inset/Letterpress Text</h2>
<p>While this is easy to become overused and subsequently abused, it still adds subtle yet impactful depth to a design. If this is used correctly and not overdone, it can really make text stand out. I wouldn&rsquo;t recommend it be used for entire body copy, rather things like navigation, headings or callouts because it can get illegible if the contrast between the text border and the background isn&rsquo;t high enough. Try playing with a few different options to see what looks best.<br />
<a href="http://www.masswerks.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/inset-masswerks.jpg" /></a><br />
<span class="desc">Masswerks has a simple, clean design that uses CSS3 text&ndash;shadow to create inset text. It&rsquo;s a nice touch that adds a nice touch to an already clean site.</span></p>
<p><a href="http://www.wegraphics.net/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/inset-wegraph.jpg" /></a><br />
<span class="desc">Not only is WeGraphics a great place to get super cheap design resources, it is a pleasure to the eye when looking for something. You will notice the inset text effect throughout various parts of the site.</span>
</p>
<p style="color: #000; font-size: 32px; text-shadow: 0px 1px 1px #bbb; background:#555; padding-left:10px">I am Inset Text hear me roar</p>
<pre>
<code>
color: #000;<br />
font-size: 32px;<br />
text-shadow: 0px 1px 1px #bbb;<br />
background:#555;<br />
padding-left:10px
</code>
</pre>
<p>The nice thing about using CSS to do this is you don&rsquo;t have to mess with Photoshop and if a browser doesn&rsquo;t support the CSS, the text is still legible.</p>
<h2>3D/Folded Ribbon</h2>
<p>This is probably the hottest technique that has hit the streets as of late. By using this effect, you can make elements &ldquo;wrap&rdquo; behind other elements, giving it the sense that it&rsquo;s on top and it&rsquo;s in 3D. Remember – you don&rsquo;t have to use square edges for this – experiment with curves, angles and opacity for a truly unique effect.<br />
<a href="http://www.hillcountryut.org/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/ribbon-hill-country.jpg" /></a><br />
<span class="desc">The Hill Country Baptist Church website is loud and in your face &mdash; something not usually associated with a church. Take a look at the navigation pictured, then head to the site to see it all of the nice 3D effects throughout the site.</span></p>
<p><a href="http://www.delibarapp.com/" target="_blank"><img src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/ribbon-delibar.jpg" /></a><br />
<span class="desc">While Delibar could be used for other examples (like borders or shadows), the navigation is pure awesome. It &ldquo;unfolds&rdquo; when the current navigation is shown, providing a stylish, 3D effect.</span>
</p>
<p>When researching examples of this effect, I came across <a href="http://www.pvmgarage.com/2010/01/how-to-create-depth-and-nice-3d-ribbons-only-using-css3/" target="_blank">this tutorial</a> on PVM Garage. While I applaud the author (Piervincenzo Madeo) for such awesome work, it seems to me that there is a lot of code to have to update. Personally, I like to use Photoshop for this effect, and have found <a href="http://www.640pixels.com/photoshop/create-a-beautiful-and-stylish-3d-ribbon-in-photoshop.aspx" target="_blank">these</a> <a href="http://designinstruct.com/web-design/create-a-bright-and-sleek-web-design-in-photoshop/" target="_blank">tutorials (step 25)</a> useful in creating really nice 3D ribbons.</p>
<h2>Wrapping Up</h2>
<p>I cannot stress enough the fact that you should do research and figure out if you <strong>need</strong> these effects in order for your design to function. Also, take into consideration the amount of these effects you use &mdash; more is <em>not</em> always better. There is a fine balance between adding nice design touches and &ldquo;overdesigning&rdquo;. If you have any questions, comments or suggestions, drop a line in the comments!</p>
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		<title>Your Business Needs an Actual Website Before You Even Think About Facebook</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/09/07/your-business-needs-an-actual-website-before-you-even-think-about-facebook/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/09/07/your-business-needs-an-actual-website-before-you-even-think-about-facebook/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 20:45:21 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[General Knowledge]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=593</guid>
		<description><![CDATA[I stumbled across something very disturbing on Facebook today that I just had to share. A fairly well known woman&#8217;s boutique in Toledo (which shall remain nameless until they get it together) has a Facebook company page. This fact is not disturbing in the least. However, this boutique that shall not be named also has [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-594" href="http://www.trustyourtechnologist.com/index.php/2010/09/your-business-needs-an-actual-website-before-you-even-think-about-facebook/1165441_49051523/"><img class="alignright size-full wp-image-594" title="1165441_49051523" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/09/1165441_49051523.jpg" alt="" width="336" height="250" /></a>I stumbled across something very disturbing on Facebook today that I just had to share. A fairly well known woman&#8217;s boutique in Toledo (which shall remain nameless until they get it together) has a Facebook company page. This fact is not disturbing in the least. However, this boutique that shall not be named also has a Facebook <em>personal </em>profile and a Myspace profile. And to top it off, it does <em>not</em> have an actual company website. Never mind the fact that this boutique is on Myspace (may she rest in peace) and it is maintaining a personal profile page on Facebook (I have to be your friend before I can even see the business address for goodness sake!) – why would a small business dive into social media before it even has a company website? More and more small business owners are using their Facebook page as the only face for the company online and failing to maintain an actual company website. While every business should have both, the two are not one in the same.</p>
<p><span id="more-593"></span>Every business should have a website. A company website is the virtual storefront for your company—if you don’t have one, how will people find you? Consumers are growing more sophisticated and they crave information. A simple Google listing with your phone number and address is not good enough. Consumers want product and service descriptions, photos, testimonials, prices, customer service, etc. You’ve got to have this readily available online because if you don’t, your customers can easily find your competitors that do.</p>
<p>Facebook does not exist so that you can push your products to anyone that will listen. Facebook, and social media in general, is meant to build an online community. Facebook should not be used as the main/only means of finding your business on the web. Facebook should however be used to connect with your customers and build a strong community revolving around your products or services. But on Facebook, it’s not your product that’s important. It’s the people! What do the people think about your product? What do they like? What don’t they like? How could your product be better? You sell your company on your website. You connect with your audience on a personal level using social media. You must do both.</p>
<p>I need to point out something that is so obvious, I feel like it’s too easily overlooked. <em>Facebook does n</em><em>ot belong to you</em>. You don’t own your Facebook profile/page and you have no control over its future. This should be reason number one why all businesses should have an actual company website before they dive into social media. What would happen if Facebook were bought out and dismantled into dozens of smaller niche social networking sites? What would you do? You’ve put all this time, energy and money into this page that you do not physically publish yourself. You have no way of getting all of that hard work back if your page were to disappear for some reason. More realistically and in the case of our unnamed boutique, if Facebook were to ever catch wind of your company operating a personal profile, they could delete it entirely without notice as a violation of the terms of use. Then what?</p>
<p>While getting involved in social media is always a good idea for business, the basic principles and business practices have to come first. Social media is not meant to be your company website. It is meant to be the community around/involved with your company. The goal of social media should always be to drive traffic back to your main site and get people to convert. How can  you do that when your only online presence is a Facebook (or God forbid) a Myspace page?</p>
<p>Here are a few local businesses that have got the right idea:</p>
<ul>
<li>Cake in a Cup &#8212; <a href="http://www.cakeinacuptoledo.com/index.html">official website</a> and <a href="http://www.facebook.com/pages/Toledo-OH/cake-in-a-cup/104717940900">Facebook page</a></li>
<li>The Toledo Museum of Art &#8212; <a href="http://www.toledomuseum.org/">official website</a> and <a href="http://www.facebook.com/ToledoMuseum">Facebook page</a></li>
<li>Downtown Latte &#8212; <a href="http://www.downtownlatte.com/">official website</a> and <a href="http://www.facebook.com/album.php?profile=1&amp;id=114236998626045#%21/pages/Toledo-OH/Downtown-Latte-Coffeehouse/114236998626045">Facebook page</a></li>
</ul>
<p>Are there any small businesses you know of that are doing a great job with their online presence? Any horror stories you&#8217;ve come across because the company wasn&#8217;t managing their online presence properly?</p>
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		<title>15 Facts about Net Neutrality &#8211; An Infographic</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/08/23/15-facts-about-net-neutrality-an-infographic/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/08/23/15-facts-about-net-neutrality-an-infographic/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 13:24:30 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[General Knowledge]]></category>
		<category><![CDATA[net neutrality]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=588</guid>
		<description><![CDATA[Recently there has been a lot of discussion about net neutrality on our blog and elsewhere and it seems the debate is not going to end anytime soon. With the most recent chapter in the debate involving Google and Verizon making a deal, it&#8217;s hard to keep track of all the big players and the [...]]]></description>
			<content:encoded><![CDATA[<p>Recently there has been a lot of <a href="http://www.trustyourtechnologist.com/index.php/2010/07/debate-over-net-neutrality/">discussion about net neutrality</a> on our blog and elsewhere and it seems the debate is not going to end anytime soon. With the most recent chapter in the <a href="http://www.trustyourtechnologist.com/index.php/2010/08/google-and-verizon-take-a-positive-step-towards-net-neutrality/">debate involving Google and Verizon</a> making a deal, it&#8217;s hard to keep track of all the big players and the latest advancements. Most people have probably heard about the debate but not everyone necessarily knows or cares what it means to their everyday internet use and some people still may be having a hard time digesting the concept of net neutrality as a whole. With that we bring you 15 Facts about Net Neutrality &#8211; an infographic courtesy of <a href="http://www.onlinemba.com/">Online MBA Programs</a>. As a visual learner (and someone who has been following the debate closely), I found this helpful and hope you will too.</p>
<p><a href="http://www.readwriteweb.com/archives/15_facts_about_net_neutrality_infographic.php"><span id="more-588"></span></a><a href="http://www.readwriteweb.com/archives/15_facts_about_net_neutrality_infographic.php"><img src="http://onlinemba.com.s3.amazonaws.com/net-neutrality.jpg" border="0" alt="Online MBA Rankings" width="500" /></a><br />
[Via: <a href="http://www.onlinemba.com/">Online MBA Programs</a>]</p>
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		<title>Facebook Places: Another Invasion of Privacy</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/08/19/facebook-places-another-invasion-of-privacy/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/08/19/facebook-places-another-invasion-of-privacy/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 20:21:13 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[checking-in]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Places]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=577</guid>
		<description><![CDATA[Facebook unveiled the new Places feature late yesterday and once again there is criticism for their lack of concern for users’ privacy. While the privacy controls for the new geolocating feature, which is only currently available in certain areas of the US, are not as dicey as the spring privacy overhaul, there are some features [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-581" href="http://www.trustyourtechnologist.com/index.php/2010/08/facebook-places-another-invasion-of-privacy/fb/"><img class="alignleft size-full wp-image-581" title="FB" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/FB.jpg" alt="" width="243" height="243" /></a><a href="http://blog.facebook.com/blog.php?post=418175202130">Facebook unveiled the new Places feature</a> late yesterday and once again there is criticism for their lack of concern for users’ privacy. While the privacy controls for the new geolocating feature, which is only currently available in certain areas of the US, are not as dicey as the <a href="http://www.trustyourtechnologist.com/index.php/2010/05/facebook-makes-an-attempt-to-save-face/">spring privacy overhaul</a>, there are some features that don’t bode well for the social network.</p>
<p>Users can check-in to local establishments using their smart phones (currently the iPhone is the only device compatible with Places) to show others where they are, to see where friends in the area have recently checked-in and to see who was last at their current location. It seems Facebook attempted to learn from their privacy mistakes by setting the check-in default visibility to “Friends Only” so your current location isn’t broadcast over all of Facebook—unless of course you’ve set your master privacy control to “Everyone.”</p>
<p>On the surface it seems Facebook Places operates just like any other check-in application like Foursquare or Gowalla. But what sets it apart, for better or worse, is the ability to tag others. One person checking in to a local restaurant can tag all of the members of his group. The fact that someone else can broadcast where you are without your knowledge or consent <a href="http://www.aclunc.org/issues/technology/blog/facebook_places_check_this_out_before_you_check_in.shtml">doesn’t sit well with the ACLU</a>. Furthermore, they find fault with the privacy controls stating “you are only given a ‘not now’ option (aka ask me again later). ‘No’ isn’t one of the easy options.”</p>
<p><span id="more-577"></span>Another major concern is the fact that all information gathered by Facebook Places is available to developers and third-party applications. And similar to the issues in the spring, you don’t always have control over what your friends choose to share about you. Your friends can choose to share their check-in information with applications and if you are linked to that info via a recent check-in at the same location or by being tagged in a check-in, your information is also shared with that application.</p>
<p>It does seem that Facebook made an effort to learn from the backlash against their last privacy overhaul and put more control in the hands of the users. There are controls that you can set for each level of privacy where check-ins are concerned. You can choose if you want to appear in the “People Here Now” section after you’ve checked in so others checking in can see that you were/are there and you can control if you want to share your own info with third party applications.</p>
<p>Overall, there are some issues but it seems users have control if they choose to exercise it. But if users are relying on the default settings to keep their information secure, they may be sharing more than they bargained for. Then again, if you can’t be bothered to check your privacy settings, maybe you shouldn’t bother broadcasting your whereabouts either.</p>
<p>What do you think? Is Facebook Places bordering on invasion of privacy? Or is it your responsibility to know what you’re broadcasting and how when you choose to get involved with this type of social networking?</p>
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		<title>Quick Fire Tips for Effective Email Marketing</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/08/16/quick-fire-tips-for-effective-email-marketing/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/08/16/quick-fire-tips-for-effective-email-marketing/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:03:23 +0000</pubDate>
		<dc:creator>Damon</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[General Knowledge]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[html email]]></category>
		<category><![CDATA[newsletter]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=537</guid>
		<description><![CDATA[For some, email marketing is a golden opportunity to reach numerous customers, increase brand recognition and cross-sell many different things. However, for others, email marketing is﻿ a bear; they get less than desirable results and have no idea how to improve their reach. My aim is to expose some simple guidelines to improve your email [...]]]></description>
			<content:encoded><![CDATA[<p>For some, email marketing is a golden opportunity to reach numerous customers, increase brand recognition and cross-sell many different things. However, for others, email marketing is﻿ a bear; they get less than desirable results and have no idea how to improve their reach. My aim is to expose some simple guidelines to improve your email marketing campaigns. Even though some may seem obvious, many of these tips are often overlooked, resulting in email newsletters that simply don&#8217;t get the job done.</p>
<p><img class="alignnone size-full wp-image-569" title="email" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/email.jpg" alt="" width="400" height="191" /></p>
<p><span id="more-537"></span></p>
<h3>Keep the message short &amp; concise</h3>
<p>There&#8217;s nothing more daunting then getting a long, drawn out email that doesn&#8217;t get to the point and conceals the overall goal of the message at hand. Why muddle your marketing campaign with non–essential fluff, if all it does is detract the user from your goals? By keeping your message short, simple and easy to scan, it is more likely that a user will find the benefits, important message or whatever your promoting.</p>
<div id="attachment_546" class="wp-caption alignnone" style="width: 246px"><a href="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/37.jpg" target="_blank"><img class="size-full wp-image-546 " title="37-t" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/37-t.jpg" alt="" width="236" height="250" /></a><p class="wp-caption-text">37 Signals Newsletters get right down to the point.</p></div>
<h3>If Possible, Personalize</h3>
<p>Instead of a generic &#8220;Dear Subscriber&#8221; or &#8220;Hello Sir/Madam&#8221; to open your message, why not use the first name of the person being addressed? Most email clients today allow you to include some type of code snippet that will search for that person&#8217;s name and apply it. This will create a more personal feel, inviting the user to read your content and hopefully click on your call to action.</p>
<h3>Send on a Schedule and Amount</h3>
<p>Most, if not all email software will allow messages to be sent at a specific date and time (usually down to the second); with that in mind, considering things like users time zones, day of the week and time of day are all important. For example &#8211; if you are on the east coast, but a majority of users are on the west coast, you wouldn&#8217;t want to send your message at 8AM, as west coast users would get it at 5AM. By the time they get to their email in the morning, your message will likely be buried.</p>
<p>Along the same lines, considering your message volume is an important factor. Too many messages in a period of time and it&#8217;s likely that you will be flagged as spam; too little and the message will probably will get discarded before it&#8217;s even read.</p>
<h3>Use a smart Subject Line</h3>
<p>Subject Lines are like the worm in fishing &#8211; they are the first thing seen by a user when your email comes through. If it doesn&#8217;t look enticing, the user won&#8217;t bite and will swim right past it. Keeping that in mind, getting to the point is critical in the subject — it will make the user decide whether they want to open your message or not. Also, steer clear of spam-like keywords, such as &#8220;Free&#8221;, &#8220;Discount&#8221; and &#8220;Promotion&#8221;, as your message will most likely get routed to the Junk folder before it reaches the inbox.</p>
<h3>Provide Something Useful</h3>
<p>In every email that you send, you need to provide something useful to the user. If anything else, it shows the user that you care about them and are willing to satisfy them. If you don&#8217;t give them anything besides another message in their inbox, they might consider it useless to keep getting your marketing. Things like a discount for a product or a free e-book can help garner some attention from your users.</p>
<div id="attachment_548" class="wp-caption alignnone" style="width: 316px"><a href="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/nb.jpg" target="_blank"><img class="size-full wp-image-548 " title="nb-t" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/nb-t.jpg" alt="" width="306" height="250" /></a><p class="wp-caption-text">New Balance provides a button to download a piece of free software right from their newsletter.</p></div>
<h3>Always provide an Unsubscribe Link &amp; Contact Information</h3>
<p>Not only is this information required by the <a href="http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm">CAN-SPAM Act</a> (see numbers 4 and 5), it&#8217;s just good practice to give your users options and to give them another way of contacting you. Again, doing this shows that you care about the user, which provides a more personal feel.</p>
<h3>Incorporate Social Media Links</h3>
<p>By now, you know the buzz surrounding social media and what it can do for your business if used properly. Putting your email marketing to good use, you can link back to your Facebook, Twitter, Youtube, etc. accounts, generate some talk between users and provide yet another way of communication. All you need is a few icons strategically placed in your message and you should see some feedback.</p>
<div id="attachment_539" class="wp-caption alignnone" style="width: 305px"><a href="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/bb.jpg"></a><a href="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/bb.jpg" target="_blank"><img class="size-full wp-image-540  " title="bb-t" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/bb-t.jpg" alt="" width="295" height="250" /></a><p class="wp-caption-text">Bride Buzz encorporates a couple social media links in their newsletters.</p></div>
<h2>Design Considerations</h2>
<p>Now that we&#8217;ve covered some technical guidelines, here are a few design related tips that will ensure you reach a maximum number of users.</p>
<h3>Stay skinny!</h3>
<p>It&#8217;s fairly common that users will have some sort of preview pane to view their messages before opening them in a new window. Typically, these preview panes are less than half the size of a normal window, drastically reducing the amount of screen real estate available to view your message. If you keep your email design skinny, with the important information to the left portion of the message, there is a better chance of that content being seen even if the message never gets opened in a full sized window.</p>
<h3>Keep your images to a minimum</h3>
<p>Likewise, images are typically turned off by default in most email clients. Because of this, you should keep important text (dates, times, call to actions) as just that – text. If that important text is not displayed because images are turned off, a user might not get a chance to see your “message” in the email. Also, another important consideration is load time. If you have just a few images, the user won&#8217;t have to wait for them to load and can get on to reading your email faster.</p>
<div id="attachment_543" class="wp-caption alignnone" style="width: 257px"><a href="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/sunny.jpg" target="_blank"><img class="size-full wp-image-543 " title="sunny-t" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/sunny-t.jpg" alt="" width="247" height="250" /></a><p class="wp-caption-text">Sunny Thinking uses just a few images to accompany the main message.</p></div>
<h3>Brand Consistently</h3>
<p>Using the same types of graphics, colors and fonts, whether it be on your website, direct advertisements or email campaigns, will keep brand consistency at a maximum. Keeping an email design in line with the website design will create a seamless, polished and enjoyable experience for the viewer, hopefully increasing their trust in your brand.</p>
<p>While some of these tips may seem like common sense, more times than not, we see even the most basic tips go unnoticed. However, by taking a few minutes to include a few of these tips, you should see increased click throughs, better response and less bounces.<strong> </strong></p>
<p><em><strong>Do you have any more tips to add to the list</strong>?</em></p>
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		<title>Encrypt Data Across Multiple Operating Systems Using TrueCrypt</title>
		<link>http://www.trustyourtechnologist.com/index.php/2010/08/12/encrypt-data-across-multiple-operating-systems-using-truecrypt/</link>
		<comments>http://www.trustyourtechnologist.com/index.php/2010/08/12/encrypt-data-across-multiple-operating-systems-using-truecrypt/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 13:26:43 +0000</pubDate>
		<dc:creator>Shazad</dc:creator>
				<category><![CDATA[General Knowledge]]></category>
		<category><![CDATA[AES]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[encryption]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[on-the-fly]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[TrueCrypt]]></category>
		<category><![CDATA[volumes]]></category>

		<guid isPermaLink="false">http://www.trustyourtechnologist.com/?p=522</guid>
		<description><![CDATA[Data encryption and security is a serious concern for business and personal computer use. TrueCrypt is free data encryption software that can encrypt volumes on either an individual partition or an entire storage device. It is supported on Windows 7, Vista, XP, Mac OS X and Linux. In TrueCrypt, there are three different options for [...]]]></description>
			<content:encoded><![CDATA[<p>Data encryption and security is a serious concern for business and personal computer use. TrueCrypt is free data encryption software that can encrypt volumes on either an individual partition or an entire storage device. It is supported on Windows 7, Vista, XP, Mac OS X and Linux.</p>
<p>In TrueCrypt, there are three different options for Volume Creation.The first option is to create an encrypted file which can be mounted and used as a drive. The file created by using this method can be copied and emailed or moved to a different space and still retain its encryption. The second option is to encrypt a non-system partition or drive like a flash drive or other external storage device. The last option is the same as the second option except it requires the user to enter a password before the OS boots to fully protect the encrypted files. This option can only encrypt Windows XP, 2003, 2008, Vista and Windows 7 operating systems.<br />
<span id="more-522"></span></p>
<p><a rel="attachment wp-att-525" href="http://www.trustyourtechnologist.com/index.php/2010/08/encrypt-data-across-multiple-operating-systems-using-truecrypt/figure-1/"><img class="aligncenter size-full wp-image-525" title="Figure 1" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/Figure-1.png" alt="" width="396" height="245" /></a></p>
<p>Once a user chooses which TrueCrypt Volume to use, there are two more options: standard or hidden. Standard is very basic and only requires one password. Hidden TrueCrypt volume requires two passwords, one for the hidden partition and another for the non-hidden partition. The only downside to using a hidden partition is if the user fills all of the space on the non-hidden partition, the space on the hidden partition will be overwritten to make space for the non-hidden partition. However, this can be prevented by using the mount option “Protect hidden volume against damage caused by writing to outer volume.”</p>
<p>TrueCrypt uses three different encryption algorithms with five different combinations available. The three algorithms used are AES, Serpent and Twofish. Each encryption can be benchmarked and tested to see which is the right option for your needs. Any option with AES is a good choice because AES is the standard encryption used by the US Federal government, the NSA and the National Institute of Standards and Technology (NIST) among a number of other corporations. Version 7.0 introduced hardware-accelerated AES which takes advantage of Intel’s Westmere-based processors new set of instructions that provide over three times the encryption and decryption rate of AES.</p>
<p><a rel="attachment wp-att-526" href="http://www.trustyourtechnologist.com/index.php/2010/08/encrypt-data-across-multiple-operating-systems-using-truecrypt/figure-2/"><img class="aligncenter size-full wp-image-526" title="Figure 2" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/Figure-2.png" alt="" width="405" height="250" /></a></p>
<p>TrueCrypt currently uses the XTS mode which is more secure than Cipher-block chaining (CBC) mode. XTS is based on Xor-Encrypt-Xor (XEX) with a Tweaked CodeBook (TCB) and CipherText Stealing (CTS). The NIST recommended XTS-AES mode for confidentiality on storage devices in a <a href="http://csrc.nist.gov/publications/nistpubs/800-38E/nist-sp-800-38E.pdf">special report from January of 2010</a>. In that report the organization says</p>
<blockquote><p><em>“The XTS-AES mode provides confidentiality for the protected data.  Authentication is not provided, because the P1619 Task Group designed XTS-AES to provide encryption without data expansion, so alternative cryptographic methods that incorporate an authentication tag are precluded.  In the absence of authentication or access control, XTS-AES provides more protection than the other approved confidentiality-only modes against unauthorized manipulation of the encrypted data.”</em></p></blockquote>
<p>The crypto hash functions used by TrueCrypt are RIPEMD-160, SHA-512 and Whirlpool.  RIPEMD-160 (RACE Integrity Primitives Evaluation Message Digest) is a 160-bit message digest algorithm developed in Leuven, Belgium.  SHA-512 was designed by the National Security Agency (NSA) and published in 2001 by the NIST as part of SHA-2 set of cryptographic hash functions.  Whirlpool was designed by Vincent Rijmen (co-creator of AES) and Paulo S. L. M. Barreto. Out of the three, SHA-512 seems to be the most popular hash function.</p>
<p>TrueCrypt can also protect your files without requiring the use of a password by using keyfiles. A user can chose to use keyfiles in combination with a password or just one or the other. The keyfile could be security tokens, smart cards, a generated file or a random file off the computer such as an mp3 file. You can select more than one file to be used as your keyfile. If you have multiple keyfiles, the order doesn’t matter. Using keyfiles is beneficial in defending against brute-force attacks on a password.</p>
<p><a rel="attachment wp-att-524" href="http://www.trustyourtechnologist.com/index.php/2010/08/encrypt-data-across-multiple-operating-systems-using-truecrypt/figure-3/"><img class="aligncenter size-full wp-image-524" title="Figure 3" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/Figure-3.png" alt="" width="420" height="259" /></a></p>
<p>Another great feature of TrueCrypt is the creation of a rescue disk. Once a user encrypts a system partition or drive, TrueCrypt requires that you create a TrueCrypt Rescue Disk. This assists the user in repairing the boot loader if it gets damaged or data is corrupted. It’s a good idea to always make a rescue disk because you never know what can happen once your data is encrypted and this system allows you to retrieve some data so all is not lost if a hard drive goes bad or is infected with malware.</p>
<p style="text-align: left;">The process to un-encrypt your files, partition or drive is a simple one. First you need to locate the encrypted volume. Next select the drive you want it mounted as. Then type your password and/or use your keyfiles and click “Mount.” When you’re finished, the file that is written to the drive will be encrypted on-the-file. If you have an OS encrypted partition or drive you can only un-encrypt at boot up or from a rescue disk.</p>
<p style="text-align: center;"><a rel="attachment wp-att-523" href="http://www.trustyourtechnologist.com/index.php/2010/08/encrypt-data-across-multiple-operating-systems-using-truecrypt/figure-4/"><img class="size-full wp-image-523 aligncenter" title="Figure 4" src="http://www.trustyourtechnologist.com/wp-content/uploads/2010/08/Figure-4.png" alt="" width="380" height="326" /></a></p>
<p>TrueCrypt is a great piece of free software that works across multiple OS. The feature that I found to stand out the most was the encrypted file container.  TrueCrypt just might give Bitlocker and other disk encryption software a run for their money.</p>
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