Archive for category Social Media

Social Media Lessons from Marie Claire and Fatty-Gate 2010

Marie Claire is the latest big brand to get caught up in what can only be called a social media quagmire. This time around, it wasn’t the lack of a social media presence that fanned the flames of the online backlash. It was the fact that Marie Claire does have an online presence and could see the backlash first hand and they still refuse to take any ownership of what an employee posted on the magazine’s website, which now has many calling for a boycott of the fashion mag.

Two days ago Maura Kelly, a regular blogger at Marie Claire, wrote a blog post about the new CBS show “Mike and Molly.” This was no TV review—the blog was titled “Should ‘Fatties’ Get a Room? (Even on TV?).” That’s pretty rough from the start but the blogger goes even further saying

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Facebook’s Latest Privacy Blunder

It seems like every time we turn around, we hear about another hole in Facebook’s security that is potentially threatening to your privacy. Today we learned about a new privacy concern that can allow certain people to gain access to your User ID. Who has access and what does it mean for your overall profile privacy? Read below to get the scoop.

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Your Business Needs an Actual Website Before You Even Think About Facebook

I stumbled across something very disturbing on Facebook today that I just had to share. A fairly well known woman’s boutique in Toledo (which shall remain nameless until they get it together) has a Facebook company page. This fact is not disturbing in the least. However, this boutique that shall not be named also has a Facebook personal profile and a Myspace profile. And to top it off, it does not have an actual company website. Never mind the fact that this boutique is on Myspace (may she rest in peace) and it is maintaining a personal profile page on Facebook (I have to be your friend before I can even see the business address for goodness sake!) – why would a small business dive into social media before it even has a company website? More and more small business owners are using their Facebook page as the only face for the company online and failing to maintain an actual company website. While every business should have both, the two are not one in the same.

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Facebook Places: Another Invasion of Privacy

Facebook unveiled the new Places feature late yesterday and once again there is criticism for their lack of concern for users’ privacy. While the privacy controls for the new geolocating feature, which is only currently available in certain areas of the US, are not as dicey as the spring privacy overhaul, there are some features that don’t bode well for the social network.

Users can check-in to local establishments using their smart phones (currently the iPhone is the only device compatible with Places) to show others where they are, to see where friends in the area have recently checked-in and to see who was last at their current location. It seems Facebook attempted to learn from their privacy mistakes by setting the check-in default visibility to “Friends Only” so your current location isn’t broadcast over all of Facebook—unless of course you’ve set your master privacy control to “Everyone.”

On the surface it seems Facebook Places operates just like any other check-in application like Foursquare or Gowalla. But what sets it apart, for better or worse, is the ability to tag others. One person checking in to a local restaurant can tag all of the members of his group. The fact that someone else can broadcast where you are without your knowledge or consent doesn’t sit well with the ACLU. Furthermore, they find fault with the privacy controls stating “you are only given a ‘not now’ option (aka ask me again later). ‘No’ isn’t one of the easy options.”

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