It is not just consumers of art, music and media that look for one-on-one relationships with their favorite vendors. All consumers are consumers of information. Blogs, user reviews, activity feeds, news feeds, social sites, professional directories, websites or mini-sites, streaming audio and video or content management – there are dozens of tools and tricks and resources to make the relationship between consumer and resource stronger. And it can be confusing to navigate them all. They can be over done or simply ignored.
Finding the balance is key. The complications of integrating social media and interactive tools and systems into daily marketing activities can by eased by seeing where and how engaging your audiences can be beneficial to you and them.