Andrew was first introduced to the advertising industry when he went to work for a marketing/communication agency while in graduate school. In 1997 he co-founded AVATAR Syndicate, a Toledo-based marketing software development firm. Since then he has been a technologist and marketing consultant to hundreds of businesses and organizations in dozens of different industries. His clients have included Subaru Automotive, La-Z-Boy Furniture, The City of Toledo, The Barnes Group, Ingersoll-Rand and the International Brotherhood of Electrical Workers. Throughout the past decade Andrew has created new measurement standards to help his clients understand the return on their web-technology investments. He has written and lectured on Social Media, Web Usability, Application Design, and Technology for Marketers.

Homepage: http://www.avatarsyndicate.com